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SWATIMODO Label has been around for eleven years now, with much credit to its name. Since the inception of this venture, shoe designer Swati Mehrotra has been coming up with new ingenious ideas to bring the brand in the limelight and to make certain that every pair of footwear has its own uniqueness and is crafted with thorough and exemplary detailing. The same accounts for all her concepts from the customization of a shoe to the latest shoe laundry.
Swatimodo was one of the pioneers of bespoke footwear making and has been coming up with exceptional concepts ever since, endeavoring to touch the next level of creativity. This feature makes it unique and ensures that each pair provides a personal touch to its customer in addition to the flawless designs it has in its collections. The brand has been associated with various fashion weeks and has carved a niche for itself in this highly competitive market.
Swatimodo channels comfort as well as aesthetic into each and every design as they believe that fashion doesn’t mean having to give up functionality but rather to enhance it. Swati Mehrotra’s love for artistry and comfort will make you come back every time you want to buy new shoes.
Combining her business sense and passion for shoes, Swati Mehrotra went into bespoke footwear. Every pair of footwear made by her boasts of being incredibly stylish as well as unbelievably comfortable so that the joy we experience in owning them is unparalleled. An ingenious and charismatic shoe designer with an impeccable eye for detail, Swati Mehrotra crafts each piece to appeal the fashion aficionados. Her shoes are for people passionate about individuality.
Swati earned recognition for herself and her brand with her unique concepts and community services. She started her career by working alongside the A-list designers from WIFW in 2009 after which she started a shoe making academy in Tihar Jail to teach the inmates the art of footwear making as well as to urge the society to accept them back because no one is born a criminal and they can better themselves. Swati also earned visibility in the Cannes by showcasing award winning collections such as shoes made from tyres. She then won the best footwear designer award from HOP, IFFD, IIFT and also became the brand ambassador of Ghaziabad city. Moreover, she imparts her knowledge by teaching students of colleges and is currently on board with Marwah Fashion School. Swati also feels very strongly about the upliftment and empowerment of women and recently supported the Acid Attack Survivors, a society run by Lakshmi saa. Her works for giving back to the society are numerous and involves volunteering to make more comfortable shoes to kids suffering from Polio.
Swati has several accolades in her kitty, the latest being the NagrikSamman award by Jaycees Club international for her outstanding contribution in the field of footwear. She experiments with making footwear with innovative materials such as tyres, cloth etc. to create unique pieces. Her range of young quirky shoes aim to bring out one’s playful side and are redefining contemporary footwear.
Swati managed to gracefully carve out her own niche in the market predominantly dominated by men, and the fiercely competitive footwear market.
Swatimodo designs stand apart in the crowded footwear design market. All creations here are expressions of passion, creativity and love for the life we lead. At Swatimodo we are passionate towards creating footwear which are truly creative and are crafted with out-of-the-world ideas that involves the elements from our surroundings, where we live, travel or have experience! Swatimodo believes in peculiar craftsmanship so sticks to basics of art of making handmade shoes. Bringing out a woman of substance yet a woman with the heart of a kid. Every creation, every design, every colour, every style unique....
©SWATIMODO 2016 BESPOKE HANDMADE SHOES